Taboola Partners with Samsung to Power News Recommendations
The partnership aims to deliver personalised content to Samsung users through Taboola’s publisher network while helping publishers reach a wider audience.
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Taboola has expanded its partnership with Samsung through a new multi-year deal to power news recommendations on Samsung News in Europe and India. Samsung News is a pre-installed news app on many mobile devices and reaches millions of users worldwide.
The expanded cooperation is part of a long-standing relationship between the two companies. The goal is to comprehensively provide Samsung users with personalised content from the Taboola publisher network while simultaneously opening up new reach potential for publishers.
To date, the partnership between Taboola and Samsung has primarily consisted of Taboola providing news recommendations on some Samsung devices, particularly via Samsung’s platforms and services in the US and other select markets.
The recommendations were mostly integrated via the Samsung Internet Browser or through specific Samsung content offerings. The announced expansion thus represents a significant geographical and functional expansion.
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Founded in Israel in 2007, Taboola has built a native platform that supports publishers and advertisers, such as mobile operators and device manufacturers, in monetising content, reaching audiences, and increasing user engagement. The platform offers advertisers advertising opportunities around editorial content.
The company continues to integrate content recommendations from its global publisher network into the platforms of device makers and mobile operators. The expanded rollout to more Samsung devices marks a step towards increasing its presence in international markets.
“We’re excited to be working even more closely with Samsung, a manufacturer known worldwide for quality products and experiences. With this deepened partnership, we’ll provide even more customers with access to relevant and engaging news,” said Adam Singolda, CEO of Taboola.
“Today’s announcement underscores the continued evolution of our long-term Samsung partnership with the goal of recommending personalised content to users, providing publishers with additional reach, and ultimately enabling best-in-class mobile experiences on Samsung devices.”
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