native advertising

With the AI Native Ads solution, Verve is extending that strategy from insight to activation, giving advertisers a way to reach consumers directly within generative AI environments.

The acquisition will provide customers with access to a full omnichannel suite of solutions through a single platform Simpli.fi, an advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a contextual and native demand-side platform (DSP). The combination of Bidtellect’s contextual and native advertising […]

Outbrain, the world’s leading discovery and native advertising platform for the open web, released the full results of its recent native advertising omnibus survey. The survey, which focused on how consumers feel about native advertising across social platforms and media publishers. Segmented by different age groups (Millennials, Gen-Xers and Baby Boomers), participants were surveyed on […]

Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital frontier. In 2014, the Interactive Advertising Bureau (IAB) recognised native ads as a new form of advertising. As an alternative to display; it’s seen to be the fastest-growing advertising segment, experiencing […]

When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]