Spyrosoft Group Launches Spyrosoft AdTech
Spyrosoft AdTech will help companies launch and grow advertising businesses and expand tech in digital channels like web, mobile, CTV, video, retail, and DOOH.
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Spyrosoft Group has announced the launch of Spyrosoft AdTech, a new entity focused on building custom advertising and marketing software.
Spyrosoft AdTech will focus on designing and building advertising technology (AdTech), marketing technology (Martech) and data platforms, including programmatic advertising platforms (DSPs & SSPs), customer data platforms (CDP), AI-driven personalisation, and marketing automation tools.
The software development services offered by Spyrosoft AdTech will allow AdTech & Martech vendors, agencies, publishers, media and entertainment companies, retailers and telcos to build innovative and high-performance technology platforms to power and grow their advertising and marketing businesses.
The company will be managed by a team with deep expertise and many years of experience. They will work independently but remain connected to the broader Spyrosoft Group to maintain agility, encourage innovation, and support growth.
“This newly established entity marks an exciting milestone in our strategic growth, focusing on innovative software development services tailored for the advertising and marketing technology sectors,” said Konrad Weiske, Co-Founder and CEO of Spyrosoft.
“It’s also an exciting new chapter for our clients, partners, and teams across our group, creating new opportunities for collaboration, knowledge sharing, and continued growth.”
“The programmatic advertising and digital marketing industries are constantly growing, and software is at the heart of it,” said Sławomir Podolski, COO at Spyrosoft. This new entity will help companies launch and grow their advertising businesses and expand their tech offerings in digital advertising and marketing channels, including web, in-app mobile, CTV and video, retail and DOOH.”
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