Shaped.ai Launches New Self-Serve Cloud Product
Shaped’s new self-serve offering empowers teams to connect their data and seamlessly build real-time, semantic discovery models for recommendations and search.
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Shaped.ai, an AI recommendation and search platform for marketplaces, ecommerce, and content companies, announced funding of $8 million and the launch of their new self-serve cloud product.
Founded by AI veterans from Meta and Uber, Shaped helps enterprises leverage their own data, tap into large language models, and quickly and securely build relevant personalised user experiences that consistently increase engagement and revenue. The Series A funding was led by Madrona Ventures with participation from Y-Combinator and executives and founders from Clickhouse, DocuSign, Okta, Rippling, and StitchFix. As part of the financing, Madrona Managing Director Karan Mehandru joins the board of directors.
“Consumers expect personalised digital experiences with every brand, but under the hood, this can be difficult to build and orchestrate. AI is elevating both the expectation and costs to build these experiences,” said Tullie Murrell, Cofounder and CEO of Shaped. “Shaped empowers companies to leverage their data into powerful user experiences that drive business outcomes. We’re not just building another personalisation engine; we’re building the foundation for a future where every user interaction is informed, intelligent, and impactful.”
“The democratisation of content creation with AI has led to a fundamental change in how users engage with online content, and in turn created the need for every business to put personalisation and user experience at the core of their business to engage, acquire, and retain their users,” said Karan Mehandru of Madrona. “We are excited to partner with Tullie, Dan, and the Shaped team as they leverage their deep and nuanced understanding of this transition in the market to create the most compelling and delightful personalisation, experience, and search platform that is easy to implement and use by enterprises in every vertical to create a magical user experience for their end users.”
Self Serve Now Available
Shaped differentiates itself by making AI-powered personalisation radically easier. The platform’s new self-serve offering empowers teams to connect their data and seamlessly build real-time, semantic discovery models for recommendations and search — all without the costs of building it from the ground-up. Shaped achieves this by seamlessly integrating with existing data sources, understanding content without manual tagging, and adapting to user behaviour in real-time.
Trela, a grocery delivery app in Brazil, leverages Shaped to optimise product discovery within their marketplace. By implementing Shaped, Trela achieved a 16% increase in average order value and saw a significant increase in the diversity of recommended products. “Shaped enables us to drive repeat purchases and boost average order values by making our platform more relevant to each individual shopper,” said Gui Nazareth, CEO of Trela.
Shaped’s self-serve platform goes beyond just personalisation. By combining cutting-edge AI with a focus on actionable insights, Shaped gives businesses the tools to deliver impactful user journeys that boost conversion rates and customer satisfaction.
