SG Telco M1 Debuts Sonic Branding
The new musical identity of M1 will be incorporated into advertising campaigns, customer support correspondence, and digital channels.
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M1, a telecommunications operator in Singapore, has introduced its new sonic branding with an unusual musical arrangement, designed to capture the soul of the brand.
Mustafa Kapasi, Chief Operating Officer for M1, said, “Our new sonic identity is more than just a sound – it’s a reflection of our brand’s values and our deep connection to the people of Singapore. By celebrating diversity and authenticity through music, we aim to forge stronger emotional bonds with M1 customers and provide them a truly ‘Made-to-Measure’ brand experience.”
Its fundamental components, which include guitars and an acoustic ukulele, provide a relaxing setting that emphasises M1’s commitment to fostering meaningful relationships with its customers.
The warmth, genuineness, and individualised experiences that the firm values is being embodied in M1’s new sound identity. The new musical identity of M1 will be incorporated into advertising campaigns, customer support correspondence, and digital channels.
