Salesforce in Talks to Acquire Informatica
If the deal goes through, it would be the biggest for Salesforce since it acquired workplace messaging app Slack Technologies.
Topics
What to Read Next
- Martechvibe Launches the Marquee Awards to Celebrate Breakthrough Digital Campaigns
- Top Marketers 4X More Likely to Use AI, Consolidate Tech
- Roku and iSpot Bring Outcome-Based Optimisation to Streaming
- PMG Expands Influencer Marketing Capabilities with Acquisition of Digital Voices
- PayPal Ads Launches Transaction Graph Insights & Measurement
Salesforce is in advanced talks to buy data-management software provider Informatica, the Wall Street Journal reported, citing people familiar with the matter.
According to Wall Street, the price of the deal being discussed is below Informatica’s current stock price of $38.48, which is a potential complication factor. A deal could be announced soon, said the source, who requested anonymity as the discussions are confidential.
Salesforce and Informatica did not immediately respond to requests for comment. If the deal goes through, it would be the biggest for Salesforce since it acquired workplace messaging app Slack Technologies in 2020 for nearly $28 billion.
