Riyadh Air and Singapore Airlines Sign Pact
The pact between Riyadh Air and Singapore aims to streamline booking, check-in, and other travel processes for a seamless customer experience.
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Riyadh Air, Saudi Arabia’s new airline, and Singapore Airlines (SIA), have signed a Memorandum of Understanding (MoU) to form a strategic partnership.
Tony Douglas, CEO of Riyadh Airlines, said, “Our strategic partnership with Singapore Airlines unlocks great benefits for our future guests as it grows our network in cooperation with the best airline in the world. This relationship represents a meaningful and deep cooperation that begins with a wide-ranging code-sharing agreement, which “is expected to cover a wide range of areas including digital technology, loyalty and shipping.”
Goh Choon Phong, Chief Executive Officer of Singapore Airlines, said, “This partnership will enable us to offer more choices, enhanced connectivity, and greater benefits to our customers. Together, we can facilitate the growth of passenger traffic between Saudi Arabia and Singapore and beyond, via our own networks, supporting tourism and trade links.”
The MoU paves the way for several key areas of cooperation. Subject to regulatory approval, the airlines will explore interlining each other’s flights, allowing passengers to seamlessly book journeys that involve both carriers. Additionally, they’ll investigate codesharing agreements, where airlines market and sell seats on each other’s flights under their own flight code. This could open up exciting new destinations for both Riyadh Air and SIA customers.
Also Read: Singapore Airlines To Enhance CX in Heathrow
Beyond ticketing, the partnership extends to frequent flyer programmes, cargo services, and a commitment to digital innovation. This means Riyadh Air passengers could soon enjoy benefits like lounge access and mileage accrual on SIA flights, and vice versa. Similarly, collaboration on cargo services could improve efficiency and access for businesses. The focus on digital innovation suggests a joint effort to streamline booking, check-in, and other travel processes for a seamless customer experience.
Riyadh Air, launching in 2025, is poised to become a major player in Middle Eastern travel. This partnership with the prestigious Singapore Airlines offers them a significant advantage. Passengers will benefit from access to SIA’s extensive network across Southeast Asia and the South Pacific, connecting through the award-winning Singapore Changi Airport. Conversely, SIA customers gain a gateway to the Middle East via Riyadh Air’s network.
