Pulsar Unveils Insights Agents for Media and Social Intelligence
Pulsar’s AI agents can proactively anticipate needs or issues, execute routine tasks, detect anomalies within datasets, and trigger timely responses at scale, operating continuously 24/7.
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Pulsar has announced the launch of Insights Agents, a new suite of AI-powered collaborators designed to transform how teams conduct media, social, audience, and narrative intelligence.
Called TeamMates, these agents can be “hired” based on the outcomes required, each equipped with specific expertise, skills, and decision-making capabilities to enhance team performance.
The initial group of Insight Agents has been trained to address the critical and frequent use cases in social listening, media monitoring, audience intelligence, and narrative detection. The first deployment includes four types of agents, each focused on a specific insights function:
- Sentinels (designed for alerting)
- Oracles (for prediction)
- Custodians (for compliance)
- Analysts (for research)
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Sentinels are trained in monitoring, sifting, anomaly detection, and escalation, and are designed to provide real-time oversight of potential organisational issues such as crises or threats.
They scan and triage large volumes of conversation, escalating anomalies through alerts, risk scores, suppression or block actions, and internal incident tickets.
Oracles focus on forecasting and prediction. Using historical data, calendars, and leading indicators, they identify patterns, anticipate shifts, and generate scenario-based forecasts to support planning and recommend actions.
Custodians serve as Pulsar’s governance and compliance AI agents, tasked with keeping systems, data, and content secure and compliant.
They manage data stewardship, policy enforcement, and redactions, approving or blocking copy, creative assets, and influencers, generating compliance reports, explaining decisions, and allowing human override when necessary.
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Analysts assist with research and reporting, addressing briefs, attributing causality, producing dashboards, and issuing next-step recommendations. Trained in narrative mapping, audience segmentation, multi-source synthesis, and benchmarking, they support teams across frequently encountered research and analytical tasks.
Moreover, agentic workflows have the potential to change team operations by allowing employees to focus on high-impact priorities while delegating time-consuming and complex tasks to AI agents.
Instead of waiting for instructions, Pulsar’s AI agents can proactively anticipate needs or issues, execute routine tasks, detect anomalies within datasets, and trigger timely responses at scale, operating continuously 24/7.
Francesco D’Orazio, Founder of Pulsar, said, “While autonomous agents dominate the headlines, the real business value today comes from AI that operates within guardrails-equipped with structured workflows and real-time data to make better decisions, not just more decisions.”
“The paradigm shift in intelligence isn’t from human to AI-it’s from AI autonomy to AI judgment. AI’s power lies in synthesising vast knowledge to inform decisions, not in acting independently without full context. Our Insights Agents are built to deliver insights that humans can act on with context.”
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