Parcel Perform Launches AI Commerce Visibility
AI Commerce Visibility is a new solution designed to help brands get found by AI and chosen by shoppers, working seamlessly with the Parcel Perform platform to ensure that brands are consistently chosen by shoppers.
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AI shopping agents are reshaping how consumers discover and buy products—creating a new mandate for ecommerce brands.
Parcel Perform, the Delivery Experience Platform, has unveiled the enterprise beta of AI Commerce Visibility under the slogan “Found by AI, Chosen by Shoppers.” It is the first solution built for ecommerce businesses to monitor, analyse and improve visibility across AI shopping platforms.
AI Commerce Visibility is a platform to bridge brand visibility directly to operational performance.
When a shopper asks, “What’s the best online store for running shoes in NYC?”, the AI’s answer isn’t just based on keywords and product descriptions. It also analyses real-world data like delivery speed and return policies to find the “best” brand.
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This is the new discipline of Generative Engine Optimisation (GEO)—and unlike SEO, it’s won by proving real-world performance.
“The shift to AI-driven discovery is happening faster than anyone predicted. 39% of consumers now use AI for product exploration. The biggest risk for brands is now no longer a bad ad campaign—it’s complete invisibility,” said Dr. Arne Jeroschewski, CEO and Co-Founder of Parcel Perform.
He added, “There is more to visibility than doubling down on the old SEO playbook and playing a volume game. The era of AI Commerce will be won on operational performance, not marketing promises. Brands that understand how AI assesses their product offering today will dominate AI commerce tomorrow.”
“We are launching AI Commerce Visibility in beta today to partner with leading brands on this challenge, and it is our mission to give every brand the power to prove their operational excellence, ensuring they are not just found by AI, but are ultimately the first and best choice for shoppers.”
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How AI Shopping Agents Evaluate Ecommerce Brands
AI Commerce Visibility answers the critical question: “How do AI agents recommend brands, products, and channels?”
Four capabilities are the key to achieving the goals of brands around AI visibility:
- Focus: AI Commerce Lens: Provides a complete, 360-degree view of your brand’s AI Commerce presence. It analyses the four critical dimensions—Brand Visibility, Product Dominance, Channel Attribution, and AI Trust Signals—that determine whether AI agents recommend your brand or steer shoppers to competitors.
- Monitor: Decode AI Presence: Reveals visibility gaps across all major AI platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Microsoft Copilot, DeepSeek, and Grok. It tracks the high-intent ecommerce prompts that drive purchases and monitors performance by country, market, and language.
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- Insights: Benchmark Competitors: Instantly compare your AI share of voice against competitors with a comprehensive AI Visibility Score. The platform tracks ranking changes to strategically capture high-value recommendations and diagnoses AI sentiment, pinpointing negative trends before they erode consumer trust.
- Action: Fix AI Commerce Presence: Move from passive monitoring to active optimisation with a prioritised action plan. The platform analyses the sources AI agents trust most, delivering custom recommendations to improve product listings, webstore structure, and operational trust signals, turning your brand into an AI-preferred choice.
AI Commerce Visibility is a new solution from Parcel Perform, designed to get a brand found by AI.
This new capability works in tandem with the rest of the Parcel Perform platform—which includes Post-Purchase Experience, Checkout Experience, Logistics Experience, and Returns Experience—to ensure that brands are consistently chosen by shoppers.
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