Outbrain Expands Global Advertising Reach with Teads
Combining Teads’ video and branding strengths with Outbrain’s performance solutions, the platform will offer direct supply paths to premium media owners on the open internet and CTV.
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Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global provider of performance advertising, in a $1 billion transaction.
Tead’s merger with Outbrain marks a pivotal milestone for both category leaders. Teads excels in omnichannel video, branding, and mid-funnel capabilities, while Outbrain boasts a top-tier performance and outcomes platform. Both companies also have long-standing partnerships with premium media owners, and as a combined entity, they will be better equipped to support and enhance these collaborations.
The merger will create one of the top open internet advertising platforms by size and scale, expected to reach over 2 billion monthly consumers across 50+ markets. Combining Teads’ video and branding strengths with Outbrain’s performance solutions, the platform will offer direct supply paths to premium media owners on the open internet and CTV.
Additionally, this integration will continuously optimise outcomes through direct code-on-page and pixel-on-advertiser-site capabilities. The powerful data suite will make over 1 billion predictions per second, and innovative ad experiences will enable engaging brand storytelling, from full-page takeovers to story sequencing from CTV to digital.
In an official press release, Jeremy Arditi and Bertrand Quesada, coCEO’s of Teads, said, “Marketers are looking for more accountability, addressability in a privacy-centric way, and to harness the rapid rise of AI and CTV. As we look ahead, together with Outbrain, we will be the platform that delivers on these needs across the open internet.”
They added, “We look forward to sharing more about the combined company over the next few months. Our focus remains on our clients and partners, continuing to provide the product solutions, service, and value you’ve come to rely on Teads for. We’re tremendously excited for the opportunities this news brings and hope you’ll join us in this next phase of our evolution.”
Teads’ $1 billion deal with Outbrain includes $725 million in upfront cash, $25 million in deferred cash, 35 million shares of Outbrain common stock, and $105 million in convertible preferred equity.
Upon closing the transaction, David Kostman will serve as CEO of the combined company, with current Teads coCEOs Quesada and Arditi as coPresidents. Meanwhile, Asaf Porat will take on the role of COO, overseeing the integration of the two companies.
Teads’ parent company, Altice, will also appoint two board members (one non-affiliated) in addition to Outbrain’s existing eight.
