Onfolio Holdings Launches GEO Agency, Pace Generative
Pace Generative is built for businesses and professionals in industries where trust, expertise, and timing drive customer decisions – including healthcare, finance, law, education, consulting, B2B services, and high-end consumer markets.
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Onfolio Holdings Inc. has announced the launch of Pace Generative LLC, a dedicated Generative Engine Optimisation (GEO) agency created to help brands appear in AI-generated answers – an emerging opportunity in digital discovery and trust-building.
As AI assistants start to replace search engines as the primary way people discover and evaluate services, GEO has emerged as a critical strategy. It ensures that a brand’s insights and authority are embedded in the answers delivered by AI tools – positioning businesses at the point of decision-making, not just after the fact.
Generative Engine Optimisation (GEO) helps businesses become part of the answers AI platforms generate by embedding their expertise directly in real-time, conversational responses.
When a user asks an AI assistant, “Who’s the top cosmetic surgeon near me?”, “What wealth management firm should I trust with my portfolio?”, or “Which estate planning attorney is most experienced in my area?”, GEO plays a role in determining which businesses are mentioned.
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As traditional search becomes a fallback rather than the starting point, GEO has emerged as a critical strategy for relevance. Unlike SEO, which helps websites rank in search results, GEO ensures a brand’s insights, authority, and offerings are embedded directly in AI-generated answers.
SEO earns clicks. GEO earns trust by making brands part of the answer, not just part of the results. Today’s search engines send users to websites. AI platforms deliver the answer itself. If a brand isn’t cited, it may be invisible at the moment of decision.
Onfolio brings deep experience in SEO, having led successful campaigns across multiple agencies and industries. With a strong foundation in content strategy, technical optimisation, and performance publishing, the Company is now applying that expertise to the next era of online visibility: GEO.
The launch of Pace Generative marks a strategic step forward. It is built for the AI era, with defined frameworks, repeatable systems, and clear processes designed to help brands be recognised and cited by AI platforms.
“AI is where decisions are being made,” said Dominic Wells, CEO of Onfolio Holdings Inc. “If a brand isn’t part of the answers, it’s not in the market. GEO isn’t just the next evolution of search, it’s the new standard for being found.”
Pace Generative is built for businesses and professionals in industries where trust, expertise, and timing drive customer decisions – including healthcare, finance, law, education, consulting, B2B services, and high-end consumer markets.
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