OnAudience Announces New Integration with Amazon Ads
The integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience’s proprietary AI Audiences tool.
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OnAudience, a global data provider specialising in data-driven audience solutions, has announced its new partnership with Amazon Ads, enabling brands and agencies to license custom AI-generated OnAudience segments – as well as standard taxonomy-based segments – directly inside Amazon’s advertising ecosystem.
This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience’s proprietary AI Audiences tool.
It enables marketers to reach mobile, desktop, or CTV audiences across Amazon’s Owned & Operated channels and premium 3P supply partnerships.
Creating effective audience segments has long been a time-intensive, complex task for agencies and advertisers navigating thousands of possible segments.
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OnAudience’s AI Audience tool changes that dynamic by enabling users to submit a simple campaign brief and automatically generate an optimised audience segment – leveraging large-language-model capabilities and processing millions of data points for granular targeting.
Key features of the integration include:
- Rapid Segment Creation – Convert briefing text into tailored audience segments in seconds, dramatically reducing time to campaign launch.
- AI-Driven Targeting Precision at Scale – Generate high-fidelity segments that draw on OnAudience’s global data footprint, and make them available for activation via Amazon DSP.
- Scalable Operations for Agencies – Enable media planners to manage more briefs and campaigns efficiently by simplifying the audience-creation workflow.
- Privacy-Compliant Data Practices – All segments are built using OnAudience’s privacy-safe data protocols, meeting global regulatory standards while enabling rich addressability.
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By linking OnAudience’s AI-powered audience creation workflow with Amazon Ads’ DSP and reporting infrastructure, advertisers can now more efficiently translate strategic objectives into precise targeting activations inside Amazon’s ecosystem.
As an Amazon Ads Verified Partner, OnAudience, with its global database of audience data, offers marketers confidence in both reach and performance.
“Advertisers and media agencies are facing ever greater complexity when it comes to audience creation: too many options, too little time, and inconsistent ROI,” said Mac Sawa, Chief Executive Officer of OnAudience.
“Our collaboration with Amazon Ads simplifies this challenge – by turning a brief into a custom audience in seconds, we help marketers focus on strategy and creative execution, not manual segment building. The result: faster launch times and ultra-precise targeting across different devices.”
The AI Audiences tool is now available globally.
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