Nextdoor Unveils AI-Driven Ad Optimisations and New Video Formats
Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyperlocal audiences at scale with maximised efficiency.
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Nextdoor Holdings, Inc. has announced AI-powered ad optimisations, new video formats, and the piloting of new locally personalised advertisements available through its advertising platform, Nextdoor Advertising Manager (NAM), to maximise Nextdoor’s hyperlocal advertising.
Advertisers come to Nextdoor to reach real people who are ready to take action right where they live.
This suite of new advertising innovations is designed to make it easier for brands to reach 100M+ high-intent, neighbours across 345,000 neighbourhoods with relevance, efficiency, and impact. Advertisers can now deliver smarter, more engaging creative across the Nextdoor platform.
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“Advertisers don’t just want scale – they want intent and impact. Our latest innovations are reshaping the way brands connect with over 100 million neighbours by making every impression more relevant and every campaign more efficient,” said Michael Kiernan, Chief Revenue Officer at Nextdoor.
“From weather-triggered messaging to AI-driven optimisation, we’re giving marketers the precision they need to turn hyperlocal advertising into tangible business results.”
New advertising solutions on Nextdoor Advertising Manager include:
- Click Optimization/Conversion Optimization Powered by AI:
Advertisers can now tap into smarter advertising with AI and Machine Learning innovations within click and conversion optimisation, introducing cutting-edge features designed to optimise performance across the entire marketing funnel.
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- Click optimization (US only): improves campaign engagement by automatically optimising for higher click-through rates. In testing over 11 months during 2024-2025, advertisers have already seen an average CTR lift of 134% when comparing it to CPM bidding.
- Conversion optimization (US only): drives better results by optimising campaigns toward conversions. In initial testing during the same period, conversion optimisation advertisers had a median 35% improvement in average CPA.
- AI targeting and delivery recommendations (Piloting in all markets – US/CA/UK): provided during setup and post-delivery, this feature leverages personalised business and industry insights to improve setup and campaign performance.
- AI-powered image and copy generation (Piloting in all markets – US/CA/UK): powered by ChatGPT and 3M+ photos from Pexels’ global community of photographers (all with commercial-friendly licensing), this enables advertisers to instantly generate relevant copy and engaging creative assets, making it faster and easier to build high-quality ads.
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- Expanded Video Formats Globally (All markets – US/CA/UK):
New, flexible video ad formats make it richer to activate and distribute video campaigns across Nextdoor. Videos can now be utilised within Carousel ad formats, featuring deeper reporting into individual card performance (impressions, clicks, and click-through rates, and a new industry-standard “Engagement” metric).
Advertisers can now capture attention with sight, sound, and motion in more placements, driving deeper engagement with verified neighbours.
Currently piloting the following personalised advertising formats:
- Geo-Personalization Extended to Image Ads (US only):
In addition to the use of dynamic city and neighbourhood names in ad copy, brands can now elect to automatically plug-in neighbourhood or city names directly in their images, Spotlight ad creatives, and in-feed ads on Nextdoor to drive increased local relevance at the neighbourhood level across the country.
Geo-personalization allows advertisers to connect with neighbours in contextually relevant, hyper-local ways, with advertisers already seeing geo-personalization drive increased engagement in ad copy.
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- Weather Targeting (US only):
Contextual weather targeting to reach neighbours with more relevance allows advertisers to provide the right message at the most relevant time, enabling brands to align campaigns with local, real-time conditions.
With three new options for temperature-based targeting (Cold: 40-50F / Moderate: 50-80F / Hot: 80-100F), selecting these will target your ads (ex., promoting hot beverages during cold temperatures) to neighbours whose locations fall into these temperature ranges.
These innovations deliver a dual value proposition: advertisers gain enhanced efficiency, creative flexibility, and superior results with neighbourhood-level precision, while neighbours experience more useful, relevant ads that reflect their everyday local context.
By combining Nextdoor’s neighbourhood-level trust and engagement with advanced AI capabilities, these solutions transform local relevance into measurable business impact, directly addressing advertiser demands for richer storytelling formats, contextual real-time relevance, and AI-powered efficiency at scale.
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