Moloco, Skai Partner to Expand Retail Media Access

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Moloco Commerce Media (MCM), a provider of AI-driven retail media solutions, has announced a partnership with Skai, the omnichannel advertising platform for commerce media.

Through this partnership, Skai’s platform is now integrated with Moloco’s network of retail media inventory, unlocking streamlined access to high-performing retailers across the globe.

Retailers that partner with Moloco Commerce Media have consistently seen significant increases in ad revenue due to Moloco’s AI technology, automation, and better targeting capabilities. 

Now, with access to Skai’s expansive advertiser network, those retailers can accelerate revenue growth even faster, while advertisers benefit from a simpler, effective way to scale campaigns across Moloco-powered retail media.

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Benefits to Moloco Commerce Media Customers:

• More Advertising Budgets: Retailers immediately gain exposure to new advertiser budgets through Skai’s vast network of 8,000 advertisers, creating new streams of revenue.
• Simplified Ad Campaign Management: Advertisers using Skai’s omnichannel platform can now easily add Moloco-powered retail media networks into their campaigns, harnessing powerful automation, targeted bidding, and smart optimisation capabilities to boost campaign results.
• Maximised Revenue for Retailers: Retailers expand their advertiser reach and increase ad revenue without extra operational complexity.
• Better Shopping Experiences: Joint AI capabilities, ranging from predictive analytics to automated campaign optimisation to Celeste, Skai’s GenAI marketing agent built for commerce media, ensure shoppers receive personalised ads tailored specifically to their interests.

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“At Moloco Commerce Media, our mission is to deliver strong revenue growth for our retail partners by giving advertisers exactly what they want: reliable performance, easy campaign management, and ads that truly resonate with shoppers,” said Pat Copeland, General Manager of Moloco Commerce Media. 

“Partnering with Skai further amplifies these benefits, creating a straightforward path for advertisers to leverage multiple retail networks, delivering greater returns to retailers, and enhancing shopper satisfaction.”

Matt Vignieri, Chief Growth Officer at Skai, said, “Our partnership with Moloco Commerce Media brings real value to our clients by expanding access to high-growth retail media networks around the world.” 

“By unifying Moloco’s reach with Skai’s omnichannel capabilities, we’re delivering the performance, transparency, and scale global marketers need to grow.”

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