Mindware Launches B2B Ecommerce Website

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The website enables the distributor to expand its market reach and offers resellers a user-friendly platform.

Mindware, one of the Value Added Distributors (VADs) in the Middle East and Africa, announced the launch of its B2B ecommerce website, Mindware Store, in the United Arab Emirates. The website enables the distributor to expand its market reach and offers resellers a user-friendly platform. Mindware will expand the offering to other regional markets.

Philippe Jarre, CEO of Mindware, said, “In a survey commissioned by Tradeling, 82 per cent of respondents said they expect businesses will use B2B ecommerce more in the future. The COVID-19 pandemic has undoubtedly accelerated B2B buying behaviours. The launch of Mindware Store is in response to this evolving market landscape. As a leading regional distributor, we pride ourselves on our ability to drive technological innovation to impact our business and that of our channel ecosystem positively.”

Mindware Store targets existing partners and new resellers, who can onboard in an easy 3-step process, with approval taking less than 48 hours.

• Partners of the brand-new online store will enjoy the following benefits,
• Easy Credit – get an immediate credit line starting from AED 18,000
• Access to various brands – resellers can browse products ranging from laptops and servers to printers and accessories, according to their IT needs.
• Real-time stock and pricing – the website provides real-time status of the product portfolio’s availability, actual prices and offers.
• Multiple payment options – products can be purchased either through the available credit facility, a credit card or even cash on delivery.