Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Salesforce Launches Sales GPT And Service GPT
Sales GPT will embed generative AI in the flow of work, auto-generating customer emails, call summaries, account research, and more. Service GPT will auto-generate service replies, automatically summarise customer interactions into knowledge articles for service teams, and prepare field service agents before they arrive at service locations. Sales GPT and Service GPT are both powered by Salesforce’s Einstein GPT, its generative AI engine.
Read more here.
Twilio Partners With Frame AI
Twilio, a customer engagement platform provider, and Frame AI, provider of an artificial intelligence-driven platform for customer intelligence, partnered to leverage AI to enhance customer engagement delivered within Twilio Flex. With the help of Frame AI’s platform, Twilio Flex can provide decision makers with key insights and recommendations to optimise their contact centre operations.
Read more here.
Nvidia Brings AI Computing Platform To Snowflake
Snowflake, a cloud data analytics company, partnered with computing company Nvidia to allow customers ranging from financial institutions to healthcare and retail to build AI models using their own data. Nvidia is taking a “fairly engineering intensive” move of embedding its NeMo platform for training and running generative AI models into the Snowflake Data Cloud, said Huang.
Read more here.
Zendesk Acquires Tymeshift
Zendesk has acquired Tymeshift, an artificial intelligence-powered workforce management (WFM) solution. Built exclusively for Zendesk customers, Tymeshift simplifies the management of complex customer experience (CX) workloads. Tymeshift is an AI-powered solution built on Zendesk to help organisations track agent activity, productivity, and efficiency in real time and includes capabilities for automatically creating schedules, forecasts based on ticket volume and subject matter; and real-time reports.
Read more here.
DoubleVerify Extends Quality Authentication To Meta Reels
DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has expanded its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable by human beings and safe from fraud and invalid traffic.
Read more here.
