Martechvibe, Braze to Launch Report on How Generative AI is Elevating Customer Conversations
In collaboration with Braze, Martechvibe is excited to examine how businesses are adapting to generative AI (GenAI) while aligning business priorities with customer demands.
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The rapid rise of Generative AI (genAI) is reshaping industries worldwide, marking one of the most significant technological advancements of the century. As businesses strive to integrate Intelligence into their customer functions, the GCC region stands at the forefront of this transformation.
How are businesses in the region aligning their generative AI adoption strategies, and what steps are they taking to overcome challenges such as data privacy, integration, and technological limitations?
Martechvibe, in collaboration with Braze, a customer engagement platform, is excited to announce the launch of its latest report, Conversational AI 2.0: How Generative AI is Elevating Customer Conversations in the GCC Region. This report examines how businesses are adapting to the transformative potential of generative AI (GenAI) while addressing the growing need to align business priorities with customer demands.
This report promises to provide a comprehensive analysis of where GCC enterprises are on the AI maturity curve, uncovering adoption rates, awareness, and readiness for genAI technologies.
What Will The Report Cover?
- AI maturity curve: Understand where businesses place themselves in terms of conversational AI adoption.
- Business perceptions: Discover how businesses perceive genAI’s potential to elevate customer conversations.
- Adoption challenges: Explore external factors such as technology limitations, data privacy concerns, and integration issues hindering genAI adoption.
- Investment trends: Insights into budget priorities, enterprise expectations from tech partners, and future AI strategies in the region.
- Alignment of priorities: A deep dive into how businesses are working to bridge the gap between customer demands and conversational AI priorities.
The report features actionable recommendations based on extensive research, providing organisations with critical insights to plan their next steps in AI-driven customer engagement.
The insights will be backed by a comprehensive survey conducted across diverse industries in the Middle East. The survey will help examine how brands are expanding their advertising efforts across digital platforms.
Take the survey here.
If you would like to contribute to the reports as an expert, please reach out to editorial@martechvibe.com.
