Madison Logic, a digital account-based marketing (ABM) platform provider, launched ABM Connected TV (ABM CTV), to help companies target and surround buyers wherever they are.
“Buyers today are harder to reach than ever before; marketers can no longer risk focusing on individual channels to succeed,” said Tom O’Regan, CEO of Madison Logic, in a statement. “With superior targeting capabilities fueled by our industry-leading intent data, we empower marketers to identify in-market accounts, drive higher awareness, and ultimately maximise their media investment by engaging buyers through a unified approach that now adds CTV to their multichannel ABM strategy. This is an exciting new chapter for Madison Logic as we continue to innovate and shape the future of B2B marketing.”
Madison Logic ABM Connected TV benefits include the following:
- Enhanced targeting, allowing users to directly target in-market account prospects on CTV.
- Unified activation, adding CTV to surround prospects through the centralised ML Platform.
- Clear measurement, to track the performance of every dollar spent, linking CTV media investment to pipeline growth and revenue impact.