Lusha Acquires Novacy
Novacy’s AI-powered conversation intelligence technology provides deeper insights into virtual sales meetings.
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Lusha, a global provider of B2B sales intelligence, announced the acquisition of Novacy, the conversation intelligence platform. This strategic move enhances Lusha’s capabilities beyond the initial stages of the sales process, such as prospecting and outreach, positioning the company as an end-to-end solution that now includes sales call optimisation, ultimately driving towards closing deals.
Lusha aims to democratise conversation intelligence technology, making it accessible to businesses of all sizes, not just large enterprises.
In today’s virtual-first sales environment, where calls often involve multiple stakeholders, Novacy’s advanced AI-powered conversation intelligence technology provides deeper insights into virtual sales meetings by combining AI-driven conversation analysis with comprehensive sales enablement tools.
The platform empowers teams to capture critical deal insights while delivering data-driven coaching by analysing conversations and identifying pivotal moments. This enables sales professionals to refine strategies, anticipate objections, and address customer needs with greater precision and confidence.
Case studies have shown that utilising Novacy’s technology can reduce sales cycles by up to 25%, and boost client growth by up to 300% – increasing win rates by identifying actionable insights from every conversation.
These capabilities align with Lusha’s commitment to helping businesses optimize their go-to-market efficiency while ensuring full compliance with data protection regulations and providing users with secure, ethical, and reliable solutions to meet their business needs.
“Integrating Novacy’s technology into our platform will make conversation intelligence accessible to companies of all sizes, a solution that until now has been expensive and mainly available to large companies.” said Yoni Tserruya, CEO and Co-Founder of Lusha.
“Through conversational analysis, understanding customer needs, and Lusha’s proprietary global data, we will offer the market a new value of personalized recommendations that will help you close every deal.”
“We’ve always believed in the transformative potential of AI in sales-tech,” said Or Biderman, CEO of Novacy. “Our technology empowers closers to close more effectively by delivering precise, actionable insights that drive smarter decision-making. Partnering with Lusha allows us to extend these capabilities to a significantly wider audience, raising the bar for what sales intelligence can achieve.”
The deal was facilitated by Pearl Cohen Law Firm for Lusha and H-F Co for Novacy.
