Litmus Launches AI Assistant

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Litmus Assistant harnesses artificial intelligence to help marketers craft email experiences at scale, optimising email content and ensuring inclusivity.

Litmus, an email marketing solutions provider, introduced Litmus Assistant to help marketers create email campaigns.

Litmus Assistant harnesses artificial intelligence to help marketers craft email experiences at scale, optimising email content and ensuring inclusivity. It includes the following:

• A subject line generator that scans email copy and suggests five subject line options;
• A tone of voice option that rewrites email copy in different tones to align with brand voice and best serve campaign goals; and
• A language translator for translating copy into languages popular with subscribers. Marketers can clone their email projects, update copy, and route drafts to stakeholders for review.

“We believe the possibilities are endless when it comes to how AI will help marketers gain efficiency in their email workflows,” said Erik Nierenberg, CEO of Litmus, in a statement. “We’re excited for Litmus Assistant to give marketers a competitive edge in crafting compelling campaign content and are focused on delivering additional AI-powered innovations to make it easier to optimise and personalise emails—design, build, test, collaborate, and ultimately deliver incredible audience experiences via high performing email campaigns.”