Life360 to Acquire Nativo, Expanding Its Advertising Platform

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Life360, the family connection and safety company, has entered into an agreement to acquire Nativo, an advertising technology company that helps brands create and distribute engaging, premium ad experiences across premium publisher sites. 

The transaction is valued at approximately $120 million in a combination of cash and stock, subject to customary closing conditions.

The acquisition advances Life360’s advertising strategy by uniting its rich first-party family and location insights with Nativo’s publisher network and advanced advertising technology, helping brands reach families in relevant places and with more relevant messages, inside the Life360 app and offsite.

“Acquiring Nativo is an exciting step forward as we build a durable, mission-aligned advertising business,” said Lauren Antonoff, Chief Executive Officer, Life360.

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“This acquisition accelerates our roadmap, adding capabilities that typically take platforms years to develop. It allows us to scale faster and bring high-quality, contextual advertising to market sooner — all while enhancing, not disrupting, the Life360 member experience.”

Justin Choi, Founder and Chief Executive Officer, Nativo, said, “At Nativo, we’ve spent years building technology that makes advertising more effective by enabling ads to be seamlessly integrated, relevant, and non-interruptive to the user experience.”

“Joining Life360 allows us to apply that philosophy at scale. Life360 supports the most important network in our lives, our families. Together we can help brands connect with them in meaningful ways within the content and apps they rely on every day.”

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Building a Full-Funnel, Family-Safe Advertising Platform

With Nativo, Life360 will create a location-based targeting and measurement platform, helping brands reach families in relevant moments with messages that matter.

Nativo’s full ad-tech stack, experienced sales team, and direct integrations with publishers will expand the reach of Life360 beyond its app, enabling advertisers to connect with modern, mobile families across CTV, mobile, and premium web and app environments. 

The combination creates a full-funnel solution that blends Life360 intelligence with Nativo’s creative and programmatic knowledge to drive measurable impact — all within a privacy-forward, family-safe ecosystem.

Life360’s advertising innovation will fuel continued investment in core member experience, while responsibly expanding opportunities for brands and publishers to connect with families in ways that are trusted, relevant, and mutually valuable.

The transaction is expected to close in January 2026. 

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