IPG Integrates Adobe GenStudio for Content Creation
This integration will enable brands to speed up content ideation, creation, production and activation through generative AI into their own marketing technology platform.
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IPG (Interpublic Group ) has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform.
Philippe Krakowsky, CEO of IPG, said, “This partnership with Adobe underscores IPG’s commitment to innovation, demonstrating significant investments in data, technology, and AI. “Marketers today are looking to accelerate personalised connections with consumers, with an audience and commerce-led approach to every engagement. This new partnership with Adobe takes our capabilities to a new level. We’re deploying a unified operating system across our entire portfolio, fueled by data and audience insights, to craft content strategies that enhance human creativity with ethically sourced gen AI.”
Anil Chakravarthy, President, Digital Experience Business at Adobe, said, “At the heart of this collaboration is the integration of Adobe’s GenStudio into IPG’s marketing technology platform. Brands are struggling to meet the growing demand for digital content, particularly now that consumers rightly expect experiences to be personalised to their individual tastes and preferences and delivered in real-time. By leveraging Adobe GenStudio, IPG is bringing together comprehensive, best-in-class creative and digital marketing capabilities, fueled by generative AI, with IPG Engine to deliver its clients true content velocity at the speed of social.”
This integration will enable brands to speed up content ideation, creation, production and activation through generative AI into their own marketing technology platform.
