Innovid Launches Social Automation Solution
The launch by Innovid introduces enhanced automation for paid social campaigns, allowing brands and agencies to manage and optimise activity in real time across platforms.
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Innovid, an independent advertising software platform, has announced the general availability of its Social Automation solution. Built on rules-based optimisation technology originally developed by Flashtalking, the tool is now integrated under the Innovid brand. It is designed to help advertisers manage social media campaigns with greater control, flexibility, and efficiency across platforms.
This update aims to streamline campaign workflows and improve performance measurement in a rapidly evolving digital landscape.
The launch introduces enhanced automation for paid social campaigns, allowing brands and agencies to manage and optimise activity in real time across platforms including Meta, TikTok, Snapchat, Pinterest, and LinkedIn. Early users have seen a 22% improvement in return on ad spend compared to native platform tools.
“We built this solution to meet a growing need for smarter, scalable social campaign management,” said Zak Knudson, SVP, Product Management, Innovid. “Marketers no longer have to choose between scale and precision – with our automation engine, they get both.”
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