Innervate Unveils AI Enhancement to CDP App Suite
Innervate's CDP app suite uses AI-powered customer segmentation to categorise customers into distinct groups based on various attributes and behaviours.
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Innervate, a dynamic customer experience company, announced enhancements to features of its customer data platform (CDP) app suite with real-time customer segmentation, dynamic product recommendations and buyer journey orchestration — all powered by artificial intelligence (AI).
Serge Ioffe, Co-founder and CTO at Innervate, said, “These new features allow Innervate clients to use real-time data to build guided interactive user experiences, delivering substantial value to both users and businesses by enabling instant engagement with consumers upon encountering the content. This is another example of Innervate’s ability to orchestrate CX across any channel effortlessly.”
Innervate‘s CDP app suite is a full-featured, high-performance real-time customer data platform that provides valuable insights into data received internally or externally, enabling configuration and manipulation for trafficking, personalisation and reporting purposes. With Experience Connect, Innervate’s unique connector architecture that seamlessly connects with first- and third-party data sources, both user and product information becomes available for content targeting, decisioning and reporting.
Innervate’s CDP app suite offers several powerful capabilities, including:
- Customer AI: This next-generation CRM and CDP creates a “digital twin” of all known and unknown customers for personalised recommendations and next-best actions in the buyer’s journey.
- AI Segmentation: AI-powered customer segmentation uses AI to categorise customers into distinct groups based on various attributes and behaviours. This approach leverages machine learning algorithms, data analytics and often large datasets to identify patterns and insights that traditional methods might miss.
- Recommendation Engine: This offers real-time AI-driven recommendations to customers on the best content and products.
- Customer Journey Orchestration: This enables the one-on-one personalised interaction to pick up where it left off. As the consumer moves from one interaction to another across channels, their personalisation and experience choices remain consistent.
- Behavioural Query Language: This makes decisions in real-time based on past behaviours and empowers users to define unlimited custom audience attributes using a flexible, powerful query language. These attributes can be used to define audiences, enhance audience segmentation and target users based upon behaviour.
Also Read: Infosys Launches AI-amplified Marketing Suite
While CDPs are typically offered only as a stand-alone point tool, Innervate’s CDP application suite is natively integrated — and offered without additional fees — allowing for tighter integration between audience behaviour, segmentation, CX delivery and analytics, all in real-time.
