Infosys Launches AI-amplified Marketing Suite
Infosys Aster combines genAI-amplified content and creative services, intelligent recommendations from the martech stack, and marketing insights to deliver cost-effective campaigns faster.
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Infosys, a global digital services and consulting organisation, announced the launch of Infosys Aster, a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth.
“Businesses need marketing to be their core engine for reimagining customer experience and driving growth. In the era of AI-first enterprise transformation, CMOs have a unique opportunity to be the true C-Suite partner and orchestrator of value across the organisation,” said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys. “At Infosys, we count on AI to amplify our capabilities – deepen brand experiences while driving effectiveness and efficiencies. We know that Infosys Aster™ – the same AI-amplified services, solutions and platforms that delivers value for us – can transform marketing into the powerful growth engine CMOs need for it to be.”
It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster™ brings agility to the marketing value chain for B2B and B2C brands. With Infosys Aster™, global brands have realised up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations, and 40% increase in sales.
Infosys Aster delivers lasting connections with its human experience design approach amplified by the power of technology. Utilising advanced technologies like real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modelling, it delivers immersive experiences that foster customer intimacy. By taking advantage of AI-powered customer and marketing data platforms, it enables brands to unlock insights from data while also drawing on the power of ecosystems to deepen omnichannel engagement.
Infosys Aster combines gen AI-amplified content and creative services, intelligent recommendations from the martech stack, and marketing insights to deliver cost-effective campaigns faster.
It also boosts efficiencies through marketing shared services by centralising and automating content and design operations, reducing time and cost to activate campaigns. The suite’s AI capabilities, powered by Infosys Topaz, help brands improve channel efficiencies by analysing performance data and adapting strategies in real-time.
Additionally, it helps businesses create shared digital foundations, by integrating MarTech and enterprise systems, to create new avenues to value for sales and marketing. AI-driven analytics and customer insights help marketers increase customer lifetime value by personalising outreach, nurturing meaningful conversations, and garnering high-quality leads. This supports brands in driving effective lead-generation campaigns, marked by better cross-sell and up-sell opportunities. Marketers can also capture demand and nurture repeat purchases with the suite’s real-time recommendations based on customer behaviour. Predictive insights also help in influencing pricing strategies.
Also Read: Infosys and SAP Emarsys Join Forces
Peter Bendor-Samuel, Founder & CEO, Everest Group, said, “AI presents immense value to marketers, from driving hyper-personalisation to promising enhanced efficiencies and effectiveness across insights generation, creative workflows, and customer support. This is enabling marketers to not only glean productivity improvements but also drive growth mandates. This journey is best enabled by partnering with a service provider that brings together strong tech capabilities with a deep understanding of the marketing domain. Infosys Aster’s AI-led marketing capabilities, coupled with Infosys’ experience of driving marketing and experience transformations, is well positioned to serve the needs of progressive marketers.”
Infosys Aster has nurtured best-in-class digital agencies, proven AI capabilities, deep industry experience, decades of delivery excellence and a diverse partner ecosystem.
