InMarket Partners with Snap Inc. for Campaign Optimisation
Snap names InMarket as their Preferred Measurement Partner. Advertisers can now access InMarket's Lift Conversion Index (LCI) to gain a deeper understanding of offline outcomes like sales and store visits generated by Snapchat campaigns
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InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., the creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimise their campaigns inflight and measure the offline impact of their advertising by utilising the power of InMarket’s Lift Conversion Index (LCI).
By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviours of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilise InMarket’s LCI to make data-driven decisions and optimise their spending more effectively overtime on the platform.
“We are thrilled to collaborate with InMarket to enhance the way brands measure their Snapchat advertising,” said Christopher Plambeck, Head of Marketing Science at Snap Inc. “By leveraging InMarket’s measurement capabilities, we can offer advertisers a deeper understanding of their campaigns success and the ability to optimise and enhance their ad spend on Snapchat in ways that significantly boost campaign performance.”
“We are excited to combine our measurement expertise with Snapchat’s highly interactive platform and massive scale to empower brands and deliver ads that connect and engage consumers,” said Todd Morris, CEO of InMarket. “This collaboration represents a game-changer for advertisers and sets a new standard for measuring the impact of leading social media platforms like Snapchat on driving real-world outcomes and ROAS.”
