IAS Partners with Kwai for Business for Brand Safety
IAS Brand Safety and Suitability Measurement for Kwai utilises responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content at scale.
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Integral Ad Science (IAS) has announced an exclusive first-to-market content-level brand safety and suitability measurement for advertisers on Kwai for Business, the commercial platform of social media video app Kwai.
This partnership with Kwai supports IAS’s long-term international expansion strategy. Advertisers focused on LATAM and APAC markets now have an additional layer of trusted, third-party transparency. In Brazil and Indonesia alone, they will be able to reach a base of over 100 million monthly active users.
Powered by IAS’s Multimedia Technology, IAS Brand Safety and Suitability Measurement for Kwai utilises responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content at scale, including misinformation, aligned to industry standards.
Moreover, through trusted, third-party daily reporting in IAS Signal, IAS’s unified reporting platform, advertisers can ensure their ads are driving engagement and reaching real users with key metrics including Viewability, Time-in-View, Percent Completed, IVT Rate, and more.
Marcia Byrne, Managing Director for LATAM at IAS, said, “We are excited to enhance IAS’s partnership with Kwai for Business, as we empower Brazilian and Indonesian marketers with a best-in-class solution to improve media quality and reduce brand risk. Now, advertisers have additional assurance that their ads on Kwai reach real users in brand-safe and suitable environments.”
Meanwhile, Vitor Yu, General Manager at Kwai for Business LATAM, commented, “Third-party measurement is critical to Kwai, and demonstrates our commitment to building a safe environment and providing advertisers with the right tools they need to grow with Kwai. Our partnership with IAS equips our clients with the precise insights to understand where their ads are appearing and how they’re performing on Kwai so they can continue to meet their campaign goals on our platform.”
