Harrods Taps Incubeta for Digital Marketing
Harrods appoints Incubeta to accelerate retailer's digital marketing presence in key markets.
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Luxury department store, Harrods, has appointed Incubeta to manage its global digital marketing account.
The partnership will focus on accelerating digital growth and footfall for the luxury retailer among its highest value customers across key markets – the UK, US, Kingdom of Saudi Arabia, United Arab Emirates and three further markets in Asia. This will cover pay-per-click (PPC), SEO, paid media, and digital PR.
This includes maximising the return from its digital investment to drive sales across its Knightsbridge store in London, online, its app, the Rewards loyalty programme, and its five UK-based H Beauty stores.
Incubeta will deploy its proprietary Seamless Search platform, an AI powered solution. By analysing multiple data signals in real-time, this aims to ensure that Harrods’ digital spend is allocated with precision, optimising each campaign for maximum efficiency and impact. Incubeta will also work closely with it to leverage partnerships with brands.
Sandra Truesdale, Head of Digital Marketing at Harrods, said, “The growth and evolution of our digital marketing channels are essential for Harrods to meet the needs of luxury shoppers today, while staying ahead of the ever-changing landscape. Incubeta understood the strategic imperative to deliver a data- and insight-led approach that enables us to meet our global business profitability goals for omnichannel customer growth.”
Andrew Turner, MD, Incubeta UK, said, “Harrods is the world’s leading luxury department store and we are delighted to be coming on board to deliver the next phase of digital acceleration for the brand. By integrating core elements of marketing into a single, connected strategy, we’ll deliver a smarter and more effective omnichannel experience for Harrods’ global audience.”
“Being selected as Harrods’ trusted partner comes off the back of a very competitive pitch process and we can’t wait to get started, working as an extension of their formidable team and wider partners to help them outperform their business goals.”
