Gradial, Stagwell Partner to Accelerate Agentic AI Marketing
Together, Gradial and Stagwell will build autonomous systems around agents that enable human-led creativity to keep up with the pace of shifting consumer behaviours.
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Gradial and Stagwell have announced a strategic partnership to help brands move faster and get more value from their technology.
By combining Stagwell’s design, global creative and AI knowledge with Gradial’s agentic execution engine, the partnership will help brands connect their marketing workflows, remove operational bottlenecks, and deliver personalised experiences across channels quickly and consistently using AI agents.
Together, Gradial and Stagwell will build autonomous systems around agents that enable human-led creativity to keep up with the pace of shifting consumer behaviours.
As part of the partnership, Gradial and Stagwell will launch a joint go-to-market initiative and targeted client pilots, creating deployment models that enterprises can adopt and scale across their marketing departments.
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“We’re excited to partner with Stagwell to bring the power of Gradial’s agentic marketing platform to one of the world’s most forward-thinking agency networks,” said Doug Tallmadge, Co-Founder and CEO at Gradial.
“Together, we’re combining Stagwell’s scale, design expertise, and strategic leadership with Gradial’s cutting-edge agents to help brands move faster, personalise more effectively, and unlock new levels of creative and operational performance.”
“This partnership represents a major step forward in redefining how modern enterprise marketing teams work.”
Mark Penn, Chairman and CEO of Stagwell, said, “Many marketers’ content supply chain systems are broken with too many steps, too many systems and not enough execution. This partnership is about making marketing easier, faster, and smarter, so marketers can spend less time on tech headaches and more time creating great campaigns.”
Together, Gradial and Stagwell aim to help brands build the next generation of marketing: integrated, automated, and built for speed.
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