Globant Integrates New Adobe Studio Capabilities
With the integration of this new Adobe Studio, Globant strengthens its digital marketing offering, enabling businesses to significantly optimise their marketing spend.
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Adobe Studio.
It blends Globant’s extensive experience in marketing technology, top generative AI capabilities, and cross-industry business expertise, to help global brands elevate their marketing to new heights with Adobe Experience Cloud platforms.
“We are complementing our network of marketing services with a new Studio specialising in Adobe Experience Cloud, a leading technology in its industry. The Adobe Studio will enable us to enhance the personalisation, automation, and overall efficiency of marketing and advertising campaigns, strengthening our competitive position in the market,” said Diego Tartara, Chief Technology Officer at Globant. “Incorporating Adobe technology into Globant’s current value proposition in the digital marketing field is another step towards establishing comprehensive digital go-to-market processes, which encompass creativity and communication, content, and media buying, having a significant impact on the digital sales generation of our clients.”
“With the integration of this new Adobe Studio, Globant’s digital marketing offering is now stronger than ever. Our advanced MarTech and AdTech solutions enable businesses to significantly enhance their P&L by driving efficiency, optimising marketing spend, and maximising revenue through data-driven and personalised strategies,” said Pablo Monge, VP of Growth and Strategy at Globant.
The solutions offered by the new Adobe Studio include:
- Data Management & Audience Insights: Through cross-channel tracking with Adobe Analytics and data activation practices employing Adobe Journey Analytics, Globant collects and unifies customer data while building a cohesive customer view with Adobe Real-Time CDP and using actionable insights to target audience segments and fuel personalised experiences.
- Personalisation: With Adobe Target and Adobe Journey Optimiser, Globant leverages A/B testing and recommendation engines through targeted campaigns to constantly optimise touchpoints and curate personalised content for specific audience segments.
- Content & Assets Management: Using Adobe Experience Manager that harnesses Adobe’s Sites and Assets, Globant centralises content creation, simplifies digital asset storage and retrieval, and streamlines management processes for seamless workflow.
- Marketing Automation: Leveraging Adobe Market Engage, Globant identifies and engages with high-potential leads through enhanced lead scoring and nurturing strategies to optimise marketing efforts.
- Ecommerce: By blending Globant’s technology capabilities and commerce expertise with the power of Adobe Commerce to reduce friction in online store operations, streamline website creation and sales management, and yield critical customer insights to boost sales.
Globant’s Adobe Studio, along with Microsoft Studio, Google Cloud Studio, Salesforce Studio, and Oracle Studio, among others, is part of the company’s Enterprise Network, which leverages tailored tech for streamlined operations and productivity at scale.
