FullThrottle Launches Audience Planner
The new genAI-powered Audience Planner allows advertisers to create audiences for unique segments of shoppers, allowing users to easily target potential customers.
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FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target audiences, announced the launch of its Audience Planner fueled by generative AI, a new product allowing users to start a conversation with the platform to create draft audience plans.
“While advertisers and publishers have been talking about the importance of first-party data for years, the sudden emergence of generative AI has now made it possible for these parties to walk the walk, creating first-party data-driven marketing plans with ease,” said Amol Waishampayan, CPO of fullthrottle.ai. “Additionally, with our new solution advertisers can also connect AI-driven marketing campaigns to business outcomes using our simple and safe attribution tools, and these tools will only get better as more of our customers use and refine our platform over time.”
The generative AI-informed Audience Planner relies on the user’s integrated first- and third-party data to identify audiences that meet highly targeted criteria.
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According to recent research from McKinsey, generative AI could contribute up to $4.4 trillion in annual global productivity; the same report expects the productivity of marketing to increase by five to 15 percent as a result of generative AI. New tools backed by generative AI also allow advertisers to extract more value from their owned data, informing addressable campaigns with highly-defined audience targets.
The new Audience Planner from fullthrottle.ai dramatically simplifies the process of creating and implementing targeted advertising audiences. Users can simply type their business goals into the platform; the Audience Planner will immediately generate a draft audience plan based on the content of the prompt. The Audience Planner also allows users to develop plans specifically for fullthrottle.ai partners including Spectrum and iHeartMedia.
The new genAI-powered Audience Planner allows advertisers to create audiences for unique segments of shoppers, allowing users to easily target potential customers by interest, purchase history, location, and precise buying window.
