fullthrottle.ai Unveils Enhanced Platform to Simplify AdTech
The platform by fullthrottle.ai provides a solution to help marketers easily identify high-intent audiences, activate across channels, and tie performance to real business outcomes without the need for external tools or technical expertise.
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FullThrottle Technologies, LLC has announced the launch of a newly enhanced platform designed to deliver enterprise-grade campaign planning, omnichannel activation, and real-time outcome measurement in one seamless, self-serve experience for advertisers of all sizes.
Built specifically for small and mid-sized businesses (SMBs), fullthrottle.ai eliminates the complexity and fragmentation that have long plagued digital advertising.
The platform provides a unified solution to help marketers easily identify high-intent audiences, activate across channels, and tie performance directly to real business outcomes without the need for external tools or technical expertise.
Today’s AdTech landscape is fragmented, inefficient, and failing the marketers who need it most.
According to a recent Forrester study, 65% of regional brands rely on eight or more disconnected tools, most never achieve a cohesive tech stack, and only 27% express confidence in their marketing strategy (recent GfK/CMO Council study).
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The decline of third-party cookies has further driven signal loss, with match rates dropping to 35-45% according to a survey from Google/AdExchanger. The result: inconsistent strategies, wasted spend, and missed opportunities.
fullthrottle.ai solves these challenges with a single, AI-powered platform that restores signal fidelity, automates campaign execution, and delivers measurable outcomes in real time.
“We’ve built the ‘easy button’ for advertisers outside the walled gardens,” said Amol Waishampayan, Co-Founder and Chief Product Officer at fullthrottle.ai.
“Mid-market brands deserve access to the same intelligence and capabilities as enterprise advertisers without a patchwork of tools or the need for a big agency team. This platform is built to move at the speed of retail, with a focus on transparency, efficiency, and results that matter.”
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Key Capabilities:
- First-Party Audience Creation: Cookieless, household-level identity graph using net-new first-party data at scale.
- AI-Powered Campaign Planning: Smart audience curation, autonomous media deployment, and channel optimisation via the built-in AI Media Agent.
- Full-Funnel Omnichannel Activation: Reach 120M+ US households across CTV, display, video, audio, SmartMail, and more.
- Outcome-Based Measurement: Transaction-level ROI, SKU-level insights, and SafeMatch attribution in a single dashboard.
- Self-Serve Simplicity: No external tools required. Marketers can manage audiences, activation, and reporting through an intuitive UX.
With over 85% audience match rates, a closed-loop measurement system that connects exposure to actual revenue, and no reliance on cookies, fullthrottle.ai empowers SMBs to compete — and win — on a playing field once reserved for the enterprise.
“Social platforms have shown how much value can be unlocked by effectively serving the SMB market,” added Waishampayan. “We’re bringing the same simplicity and performance to SMB’s outside of the walled gardens.”
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