Emtel’s FinTech Platform blink Partners with WebEngage

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blink, a FinTech platform and a subsidiary of Emtel Ltd, has partnered with WebEngage, a marketing technology company specialising in AI, automation, customer data platform (CDP), and advanced data analytics.

Hetarth Patel, VP – MEA & Managing Director – UAE, WebEngage, said, “We are excited to partner with an organisation of great reputation and legacy in Emtel. Our CDP will be integrated with all their digital properties, such as web, app, and offline data. With our Identity Resolution Capability, we will develop a lot of AI-powered actionable insights, and execute campaigns across a customer’s journey. Our Customer Success Team will acquaint the blink teams with global best practices and help them grow their revenues and improve retention.”

Kresh Goomany, Chief Executive Officer of Emtel, said, “blink was launched with the vision of empowering people in Mauritius with innovative financial instruments at their fingertips. We now want to boost engagement with our users through personalised communications and automated workflows, while providing consistent and seamless experiences across channels. WebEngage’s proven experience in marketing in the telecom industry and FinTech/FSI space comes in handy for us. Their CDP, FinTech-specific data model, and out-of-the-box use cases will help us improve our relationship with each and every customer.” 

As part of the partnership, WebEngage’s CDP-powered and generative AI-driven Marketing Platform will integrate with blink. All in all, the integration will help blink with a more in-depth and insightful analytics. Indeed, the data-driven insights will help the design meaningful customer journeys and experiences.

The strategic partnership will see blink leverage WebEngage’s cutting-edge solutions to drive one-on-one customer engagement and deliver superior app-based experiences to its vast user base in Mauritius.