du Partners with Hewlett Packard Enterprise

This partnership with HPE will enable du to modernise and scale its capabilities, further creating services to solve local market challenges and requirements, and support customers throughout their digital transformation journey.

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  • Hewlett Packard Enterprise announced that it had signed a partner agreement with du, from Emirates Integrated Telecommunications Company (EITC), to expand its digital transformation solutions offering. 

    Through this collaboration, du aims to advance as a leading reseller and managed services provider for next-gen technologies.

    This partnership with HPE will enable du to modernise and scale its capabilities, further creating services to solve local market challenges and requirements and supporting customers throughout their digital transformation journey. 

    du will work closely with HPE to address digitalisation, hybrid cloud, data and AI, and edge requirements. The organisation will leverage the global HPE Partner Ready ecosystem, solutions, and services to create new value opportunities and reduce time to market. 

    Ahmad Alkhallafi, Managing Director, Emirates & Africa, Hewlett Packard Enterprise, said: “Strengthening our partnership with du will be vital to our strategy of providing our customers in the UAE with more flexibility and choice. We are delighted at the opportunity to help more customers embrace new technologies across cloud, intelligent edge, infrastructure, and software, and we look forward to our continued cooperation. This partnership further highlights our commitment to investing in the Middle East and supporting our regional customers through our extensive partner ecosystem.”

    Fahad Al Hassawi, Chief Executive Officer at du said, “Our strategic partnership with HPE empowers us to deliver an even broader array of differentiated services that will enrich our customers’ experience and empower them in their transformative journeys. From the edge to the cloud, we can proactively identify and address challenges while offering expert guidance for ongoing improvements. Our unwavering commitment is continuously supporting our customers as they innovate and shape their successful futures.” 

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