DoubleVerify Launches DV Authentic AdVantage
DV Authentic AdVantage is built on the DV Media AdVantage Platform (DV MAP), a new framework that brings together DoubleVerify’s key capabilities to support more effective media planning and buying.
Topics
DoubleVerify has announced the launch of the DV Authentic AdVantage, a solution that combines DV’s trusted media quality controls with DV Scibids AI to drive better outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers to enhance performance while safeguarding brand equity.
“Marketers have long faced a tradeoff when trying to advertise across premium video content from top creators without driving up CPMs, forcing a choice between reach and media quality,” said Mark Zagorski, CEO of DoubleVerify.
“DV Authentic AdVantage eliminates that compromise by uniting media quality protection and campaign performance optimisation in a single, streamlined solution. This industry-first offering helps brands boost spend efficiency, scale reach, and achieve breakthrough performance across walled gardens.”
DV Authentic AdVantage combines DV’s verification and optimisation capabilities into a single offering, specifically designed to address the challenges of advertising in walled gardens. Traditionally, brands have faced compromises between cost efficiency, media quality, and performance. DV Authentic AdVantage removes these constraints, delivering on all three.
ALSO READ: Taboola Integrates DoubleVerify Authentic Marketplace
Key Benefits of DV Authentic AdVantage:
- Ensure the advertising aligns with brand-safe and suitable content, language preferences, and media quality standards tailored to the brand’s unique settings.
- Seamlessly optimise campaign performance with automated bid adjustments and budget allocations, powered by industry-leading AI activation technology.
- Authenticate media quality and evaluate campaign success with detailed insights and reporting within DV Pinnacle, DoubleVerify’s unified service and analytics platform.
DV Authentic AdVantage is built on the DV Media AdVantage Platform (DV MAP), a new framework that brings together DoubleVerify’s key capabilities, including verification, AI-driven optimisation, and performance measurement, to support more effective media planning and buying.
These component parts can be employed by advertisers to maximise media effectiveness and drive tangible business results across channels, devices, and formats.
“The DV Media AdVantage Platform delivers on the synergy of our core verification capabilities and recently acquired technologies, bringing our trusted data, AI-powered optimisation, and campaign outcome measurement under one platform,” Mark Zagorski added.
“This constitutes an evolution for DV and a paradigm shift for the verification category and digital advertising at large. Crucially, it aligns us perfectly with the primary objective of media buying, to help brands maximise quality and prove ROI on every dollar spent.”
DV MAP represents a significant milestone in DV’s evolution, from media verification provider to full-spectrum media effectiveness platform. This transformation meets growing demand for transparency, efficiency, and accountability in digital advertising.
ALSO READ: DoubleVerify Partners With Group Black
