Doing it the Pareto Way: Retain the 20% to Drive that 80%

[vc_row][vc_column width=”2/3″][vc_column_text] Date: 27th January 2021 Event Theme: Martech Vibe Mandate – Webinar Timing: 14:30 – 15:30 GST [/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It costs 16 times more to build a long-term relationship with a new customer, compared to nurturing existing ones. Customer retention is just as important, compared to customer acquisition. Loyal customers can pay up to 67% […]

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    Date: 27th January 2021

    Event Theme: Martech Vibe Mandate – Webinar

    Timing: 14:30 – 15:30 GST

    [/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]It costs 16 times more to build a long-term relationship with a new customer, compared to nurturing existing ones. Customer retention is just as important, compared to customer acquisition.

    Loyal customers can pay up to 67% more than a new one as they will buy in larger quantities and frequent purchases. This upward purchase tendency in turn helps understand a customer and their needs better.

    So doesn’t it make sense to start focusing on retaining the customers you have worked so hard to achieve? Wouldn’t it be much easier to boost customer retention by 5% since it can increase profits from anything between 25-95%? Than limiting your efforts focussing majorly on customer acquisition which is often not sustainable due to the leaky bucket problem?

    What makes it so difficult to retain customers? In this day and age, the attention span of the average customer has dropped to under 7 seconds. You need to do something attention-worthy every single time you interact with customers to make their experience worth-while. Doing that, time and again, is a major challenge for most brands out there.

    This webinar brings to you a panel that will outline the importance of effective marketing strategies that help build trust and has the power to improve your ROI by increasing customer lifetime value.[/vc_column_text][vc_btn title=”Register for free!” style=”custom” custom_background=”#109ed9″ custom_text=”#ffffff” align=”center” link=”url:https%3A%2F%2Fus02web.zoom.us%2Fwebinar%2Fregister%2FWN_uPCcDk7oRm-xHRPhP-MX3Q|target:_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

    Speakers:

    [/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”5464″ img_size=”medium” alignment=”center”][vc_column_text]

    Chief Commercial Officer
    Mumzworld

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    Head Customer Analytics & Al
    First Abu Dhabi Bank (FAB)

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    Vice President – Sales
    WebEngage

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    Chief Marketing Technologist
    Founder
    M Matters

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    The Martechvibe team works with a staff of in-house writers, and industry experts.
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