ChannelEngine Partners with Salsify
The partnership with Salsify signals a shift toward modular, scalable ecommerce architecture that gives brands the agility to grow in a channel-agnostic world, where marketplaces are not just sales outlets, but growth engines.
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ChannelEngine, the marketplace integration and automation platform, has announced its strategic partnership with Salsify, the Product Experience Management (PXM) and content syndication company, to empower brands to expand their reach, optimise performance, and scale efficiently across digital marketplaces and retail channels worldwide.
This collaboration combines the strengths of two companies to help brands seamlessly connect rich, accurate product content with the growing universe of marketplaces and sales channels.
“Digital commerce is the primary growth engine for global brands, and the online shopping experience is directly tied to the quality of the product content,” said Julie Marobella, Chief Product Officer at Salsify.
“Our collaboration with ChannelEngine ensures that our joint customers can deliver accurate and consistent product content across every touchpoint, building consumer confidence and driving sales in a rapidly evolving market.”
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Marketplaces are now the front line of commerce for global brands. According to ChannelEngine’s recent Marketplace Shopping Behavior Report 2025, 47% of shoppers begin their product discovery on marketplaces, compared to only 24% on search engines, making multichannel visibility critical to the buying journey.
This opportunity also brings complexity with fragmented systems, regional compliance challenges, siloed content, and manual processes that slow down growth and increase costs.
Together, Salsify and ChannelEngine offer brands a streamlined solution to:
- Enrich and localise product content through Salsify’s PXM platform, including support for GDSN standards.
- Activate listings across 950+ global marketplaces via ChannelEngine’s direct integrations.
- Automate operations like inventory syncing, pricing, order flows, and returns.
- Track performance and optimise growth with built-in reporting and insights.
ECR4Kids, a children’s furniture brand, uses Salsify and ChannelEngine to streamline content syndication, automate marketplace operations, and improve consistency across channels.
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“With Salsify and ChannelEngine working together, we’ve finally been able to get our product content right and in front of customers wherever they shop, said Justin Siegel, General Manager of ECR4Kids.
“Salsify helps us keep all of our product information organised and enriched in one place, and ChannelEngine makes sure that content flows smoothly into the marketplaces we rely on. It’s taken a lot of the manual work off our team’s plate and allowed us to focus on expanding our reach and better serving our customers.”
Jorrit Steinz, CEO & Founder, ChannelEngine, said, “We see every day how shopping behaviour is shifting to marketplaces. Brands need to meet their customers wherever they are, but managing content and operations across so many channels can be overwhelming.”
“With Salsify, we are giving brands not just the tools to manage today’s complexity, but the foundation to grow smarter and faster in a marketplace-first world.”
This partnership signals a shift toward modular, scalable ecommerce architecture that gives brands the agility to grow in a channel-agnostic world, where marketplaces are not just sales outlets, but strategic growth engines.
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