Cappasity Lets Classifieds Add Immersive Content

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Classifieds can integrate the capturing and displaying of 3D product images directly into their mobile apps and websites.

After conducting seven years of R&D, Cappasity is launching the Mertsy SDK, the first mobile digitising solution for goods, vehicles and real estate. Classifieds can integrate the capturing and displaying of 3D product images directly into their mobile apps and websites.

Immersive technologies help to enhance customer experience by integrating 3D/360/AR visualisation into a product card. Unlike photos and videos, this content is fully interactive and provides a complete understanding of the product, viewed from all angles. High-quality immersive content is beneficial for classified users since it helps buyers make an informed purchase decision and enables sellers to demonstrate items in a more informative and engaging format.

Years of R&D have helped Cappasity to provide such an opportunity, and now any classified can easily embed 3D capturing technology into its mobile app.

“The Mertsy SDK will help to push the boundaries of the online shopping experience. It will be continuously enhanced with new features since we plan to provide not only 3D product imaging but also other helpful solutions for customer experience improvement and conversion rate growth. For example, we’ll add virtual fitting room functionality, advanced filters for content quality improvement, and an NFT creation module,” said Kosta Popov, Cappasity CEO.

According to Cappasity, after embedding immersive content, classifieds observe a 12 per cent increase in conversion action: ads with Cappasity 3D receive better feedback (calls, messages) and a 6 per cent increase in search results conversion, making a click-through more likely for advertisements with a 3D button.