Bloomreach Launches Clarity
Bloomreach Clarity engages shoppers to deliver personalised, human-like product expertise.
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Bloomreach, an ecommerce platform provider, introduced Bloomreach Clarity, a conversational shopping product powered by generative artificial intelligence and large language models (LLMs),
Bloomreach Clarity engages shoppers to deliver personalised, human-like product expertise. Businesses connect these conversations directly to their product catalogues and can seamlessly integrate individual conversations across every channel, including website, chat, SMS, and more.
Bloomreach Clarity is built on a real-time customer data engine and trained on more than a decade of commerce data. It offers control and optimizations for businesses as they introduce this conversational experience to customers and includes the following:
- Real-time targeting to prompt conversations based on customers’ current journeys or specific segments;
- Personalised conversations, even for unknown visitors, based on browsing behaviour; and
- The ability to refine conversations using brand guidelines and tone of voice.
“Until today, e-commerce technology has never been able to replicate human expertise within the shopping experience, and certainly not at scale. We’re changing that with Bloomreach Clarity, connecting a business’ best product expert with every customer on demand,” said Raj De Datta, co-founder and CEO of Bloomreach, in a statement.
“Powered by a deep understanding of each individual shopper and every product in a business’ catalogue, this is more than conversational shopping, it’s product expertise for every customer. Clarity is going to drive truly authentic, cross-channel conversations that turn every potential purchase into one made with confidence.”
