Bloomreach Engagement’s Next Generation Announced
Bloomreach will reduce omnichannel campaign creation from a multi-week process to one marketers can complete in minutes.
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Bloomreach, a platform providing ecommerce personalisation, announced the next generation of its marketing automation platform, Bloomreach Engagement. With its platform rebuilt around new, autonomous Loomi AI capabilities, Bloomreach will reduce omnichannel campaign creation from a multi-week process to one marketers can complete in minutes.
This will wholly redefine the role of marketing teams around the world. With the ability to reach wider audiences, with deeper personalisation, at a greater scale, marketers will not only unlock new levels of customer engagement — they will become strategic drivers of true business impact.
One survey found that an average email takes marketers approximately two weeks to produce. And while email remains a critical channel in a marketing campaign — it’s one of many.
Today’s customer interacts across multiple touchpoints. From audience targeting to content generation and testing across each of these touchpoints, a single omnichannel campaign can ultimately take more than a month to build. Bloomreach is aiming to wholly transform this process as it rebuilds its omnichannel marketing automation platform around powerful new Loomi AI capabilities.
How It Works:
- Marketers will prompt Loomi AI to build campaigns, and in seconds, Loomi AI returns a fully built-out workflow.
- Retaining full control, marketers can further prompt the AI to refine aspects of the campaign, create or adapt content, run tests, and more.
- Because Bloomreach natively supports more than 15 different channels, marketers can scale this campaign creation across entire customer journeys.
- With Loomi AI taking on the time-consuming tasks of today, marketers’ roles become rooted in deeper strategic objectives. They can explore more complex campaigns, and ensure existing ones are connected to critical goals such as revenue, retention, or profitability. Together, marketers and AI amplify business impact, customer experience, and internal efficiency.
“At Bloomreach, we know marketing teams can, and do, have a substantial impact on overall business value. Yet so often, their days are spent on executing the campaigns at hand, rather than being able to push the boundaries of what’s possible,” said Anirban Bardalaye, Chief Product Officer, Bloomreach.
“With this next generation of omnichannel marketing automation at Bloomreach, we’re ensuring marketing teams can focus where it matters most. Loomi AI will unleash the true potential of marketers everywhere.”
