Amplitude’s Digital Optimisation System Launches in AWS Marketplace

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Amplitude, the digital optimisation provider, announced the availability of Amplitude in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

Amplitude’s Digital Optimisation System connects product data directly to business outcomes. It is a command centre to manage, measure, and optimise the business value of digital product innovation. Today, digital products don’t just support the business, they are the business, and digital optimisation helps teams gain actionable insights into product behaviour to help maximise growth.

The most successful companies are using product data to drive revenue and competitive advantage. Now AWS customers around the world can quickly get started with Amplitude through their AWS Marketplace accounts.

“Companies of all sizes have invested millions and spent the last decade investing in digital transformation. Now they have to maximise the value of their investments, which is driving the demand for digital optimisation,” said Matt Heinz, Amplitude’s chief revenue officer.

“Amplitude empowers organisations with real-time data to make more strategic decisions that accelerate digital innovation and drive business growth. This relationship with AWS provides a simple pathway for product, marketing, and business leaders to leverage the power of data to optimise their digital business, all within the AWS Marketplace community.”

The AWS Marketplace is a curated digital catalogue that makes it easy for organisations to discover, procure, entitle, provision, and govern third-party software. Amplitude’s entire Digital Optimisation System—Amplitude Analytics, Amplitude Recommend, and Amplitude Experiment—are all available in AWS Marketplace. Customers can access all three products while benefiting from integrations that take advantage of both Amplitude and AWS including Amazon AppFlow and Amazon Pinpoint.

“With Amplitude’s Digital Optimisation System, we can move faster, experiment quicker, and decrease our time-to-insight in order to improve our product strategy as we grow,” said Assaf Ronen, chief product officer at SoFi.

“We host our platform on AWS, so it is important to our team that we engage with solution providers like Amplitude that are not only solving key pain points for us around personalisation and data democratisation but also have deep ties to AWS.”

“AWS Marketplace makes it easy for customers worldwide to find, buy, deploy, and govern the best possible selection of products from independent software vendors,” said Stephen Orban, vice president, AWS Marketplace & control services at AWS.

“Customers are looking for innovative solutions that drive their business forward and accelerate time to contract to cut down sales cycles. Amplitude’s Digital Optimisation System availability on AWS Marketplace makes it even easier for customers to procure and deploy Amplitude for their analytics, experimentation, and personalisation needs.”