Amazon Announces Creator-focused Initiatives in India
With this initiative Amazon is looking to tap into the growing Indian creator economy, which has erupted into prominence in the past few years.
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Amazon has unveiled new creator-focused initiatives in India, launching Creator University and Creator Connect, catering to the growing number of influencers in the country.
According to the company, Amazon Creator University will offer video tutorials, articles, actionable insights, workshops and case studies to enable creators to sell their products on the marketplace. It will cater to both established and aspiring influencers.
Meanwhile, Creator Connect will conduct in-person events and workshops for creators and attract new creators to its flagship Amazon Creator Program. Under this, Amazon will also conduct interactive workshops (led by influencers) and will look to foster a community of creators ahead of its big-ticket sales events later this year.
“Creator Connect is a series of in-person events designed to foster connections, learning, and growth for creators within the Amazon ecosystem. These events are strategically timed around major sales and Amazon initiatives to achieve two goals: generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program,” the statement further added.
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With this initiative Amazon is looking to tap into the growing Indian creator economy, which has erupted into prominence in the past few years. For context, social media juggernaut Meta, in a report last year, noted that a majority of surveyed Indian online shoppers discovered beauty brands on social media.
