AlikeAudience and StackAdapt to Provide Global Audience Data
This direct integration enhances collaboration between AlikeAudience and StackAdapt on customer datasets, paving the way for the creation of innovative advertising solutions.
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AlikeAudience, a data science company specialising in mobile-first audience data, has partnered with multi-channel advertising platform StackAdapt to provide media buyers in North America and the Asia-Pacific region with enhanced access to global audience insights.
This partnership will enhance targeted advertising on mobile apps and websites, allowing advertisers to more precisely reach their desired demographic audiences with digital campaigns.
Additionally, it will allow StackAdapt’s DSP to source both standard and custom audience solutions from AlikeAudience across North America and the Asia-Pacific region, further enhancing its mobile audience capabilities.
This direct integration enhances collaboration between AlikeAudience and StackAdapt on customer datasets, paving the way for the creation of innovative advertising solutions. The partnership will also explore non-cookie-based and alternative identifier solutions to help brands achieve more precise targeting.
AlikeAudience emphasised the importance of collaborating with one of the fastest-growing DSPs in these key markets. The data partnership is also expected to enrich the mobile audience’s media buying for advertisers.
Jeremy Lo, Managing Director at AlikeAudience, said, “Our direct integration with StackAdapt empowers media buyers with greater data control and higher match rates, significantly enhancing their programmatic campaign performance. By leveraging our high-quality, consented consumer data from curated sources, we help brands reach the right target groups across multiple channels and devices, driving higher engagement rates and maximising ROI. We’re thrilled to work with the dynamic and collaborative teams at StackAdapt in the US and APAC.”
Lo added, “Brands seeking to run effective advertising campaigns need to find the right target groups, and we achieve this target by providing media buyers with consented audiences through universal channels across devices.”
AlikeAudience provides custom demographic, interest, and app data, offering over 7,000 audience segments in the US and APAC across sectors like FMCG, automotive, ecommerce, entertainment, and travel. The company combines location signals, app usage, and demographic data with market research insights to create targetable segments for media activation.
Denis Loboda, Senior Director of Data at StackAdapt, said, “We are consistently looking for ways to increase the global offerings provided through the platform, and this partnership enables us to enhance our mobile segments and anonymised audience targeting datasets. The AlikeAudience team has a rigorous customer data process that has strong privacy controls, and we are excited to activate this integration for our clients.”
