Aldi Taps Digital Wave Technology for Digital Product Descriptions

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GenAI Solutions to automate product copy, boost product data accuracy

Digital Wave Technology reports a partnership with Aldi in America, the aim of which is to enhance automation of digital channel product descriptions.

Aldi says it will be able to expedite the delivery of precise, customer focused product information to be used on the retailer’s digital touchpoints including website, app and email.

Digital Wave’s AI Copywriter creates high quality, search engine optimised product descriptions and multilingual marketing copy. The AI Product Attribution solution extracts key product attributes from images and packaging, closing data gaps to improve digital discoverability.

“Aldi is a brand synonymous with innovation and excellence in every customer interaction,” said Lori Schafer, CEO at Digital Wave Technology. “Our AI native solutions will integrate with the existing Aldi digital infrastructure, driving revenue growth and improving profitability while delivering exceptional product experiences. We’re excited to support Aldi as it continues to set benchmarks in the grocery sector.”