AEON Bank Launches Gamification-Based Stamp Programme
This move has made it the only bank in the country to establish a retail loyalty programme integrated within its mobile banking app.
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AEON Bank in Malaysia has recently introduced ‘Neko Missions,’ a gamification-based stamp programme, designed to enhance customer engagement and elevate the overall banking experience during customers’ daily transactions.
The new feature was developed to promote greater synergy with AEON’s wider ecosystem, namely merchant partners such as ZUS Coffee and Tealive. AEON Bank’s effort to promote cashless transactions is also supported by PayNet via Neko Missions DuitNow QR programme.
Prior to this, AEON Bank has already embedded the widely–used AEON Points Programme into its digital banking app, which rewards customers that shop at AEON stores nationwide. This move has made it the only bank in the country to establish a retail loyalty programme integrated within its mobile banking app.
The new Neko Missions aims to spark joy by introducing exciting rewards in customers’ everyday digital payment. Neko Missions’ virtual stamps called Neko Paws can be collected via AEON Bank app by clicking on the ‘Rewards’ icon and completing the Neko Missions. The current Neko Missions features AEON’s retail star tenant, ZUS Coffee, as well as PayNet’s DuitNow.
From now until 31 March 2025, for every Neko Missions x DuitNow QR transactions of RM20 and above, customers can collect one Neko Paw, limited to two per day. A set of 10 Neko Paws can be redeemed into 1,000 AEON Points (worth RM5) via AEON Bank app.
Meanwhile, for Neko Missions x ZUS Coffee, from now until 31 May 2025, customers need to use their AEON Bank Debit Card-i to pay for their ZUS Coffee (minimum purchase of RM7) and they will be entitled to earn one Neko Paws. Upon collection of 6 Neko Paws, the rewards can be redeemed via the ZUS Coffee app.
YM Raja Teh Maimunah Raja Abdul Aziz, CEO at AEON Bank, said, “Digital banking has the potential to be more than just a payment and transaction tool. We aim to elevate the mobile banking experience for our customers by optimising it as a medium of engagement between customers and their favourite F&B or retail brands.”
She added, “Neko Missions infuses fun in daily payment and shopping activities, making cashless financial habits more dynamic. We will further develop our loyalty programme and through Neko Missions, we will explore partnerships with various merchants partners within our ecosystem, while leveraging on each others’ USP and customers’ brand affinity.”
Meanwhile, Azrul Fakhzan B. Mainor, Senior Director of Commercial at PayNet, commented, “Our strategic collaboration with AEON Bank enhances Malaysia’s digital payments landscape by delivering a seamless, secure, and rewarding digital payment experience. With Neko Missions, we are integrating incentives into everyday transactions, encouraging more Malaysians to embrace cashless payments while enjoying meaningful rewards. This will strengthen customer engagement, as well as accelerate the shift toward a more connected, inclusive, and digitally empowered economy.”
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