Adtelligent Launches Retail Media Platform
With the Adtelligent Retail Media Platform, retailers can fully manage and monetise their media inventory across on-site, off-site, and in-store channels – all from one interface.
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Adtelligent has announced the launch of its Retail Media Platform — a solution designed to help retailers and marketplaces open new monetisation opportunities by turning their digital properties into scalable media platforms.
The platform allows retailers to take full control of their advertising inventory and shopper experience, delivering relevant ads across all digital and in-store touchpoints. It supports the growing demand for omnichannel retail media campaigns.
With the Adtelligent Retail Media Platform, retailers can fully manage and monetise their media inventory across on-site, off-site, and in-store channels – all from one interface. The solution streamlines targeting, delivery, and reporting, giving retailers full ownership of their retail media infrastructure.
For brands, it offers ultimate campaign control, from awareness to conversion, with transparent performance data and real-time, closed-loop attribution, ensuring every media dollar is clearly accounted for.
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Features of the Retail Media Platform include:
- Omnichannel ad delivery across on-site (web, apps), off-site (CTV, open web, partner sites), and in-store (DOOH, POS, smart displays).
- Customisable ad placements in product pages, search, content, and physical retail environments.
- Flexible setup: self-serve, in-house, or fully managed.
- Privacy-first targeting with first-party and contextual data.
- Real-time reporting and performance optimisation.
- All-in-one system with built-in CDP, ad server, DOOH tools, and attribution.
“As retailers evolve into media companies, they need the right technology to manage and monetise their audiences effectively,” said Anastasiya Shmal, VP of Retail Media at Adtelligent.
“Our Retail Media Ad Server is purpose-built to give them the autonomy, flexibility, and transparency retailers need—whether they rely on in-house teams or external partners—to thrive in the retail media ecosystem.”
Growing nearly 4x faster than the total digital advertising market, retail media is quickly becoming a key force reshaping the future of digital advertising.
Adtelligent’s new platform positions the company at the forefront of this transformation, offering innovative solutions for both retail media publishers and brand advertisers seeking measurable and omnichannel ROI.
Backed by Adtelligent’s expertise in adtech, programmatic media, and retail media ad monetisation, the platform supports retailers at every stage of their journey – from early experimentation to full ecosystem maturity.
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