Adobe Launches Adobe Experience Platform Agent Orchestrator
Adobe’s Experience Platform Agents use built-in AI within its enterprise tools to help teams work more efficiently and complete tasks faster.
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Adobe has unveiled the Adobe Experience Platform Agent Orchestrator, a new tool that enables businesses to easily build, manage, and orchestrate AI agents across Adobe’s ecosystem and third-party platforms. This solution will allow businesses to tap into the full potential of AI to deliver more personalised, efficient, and scalable customer experiences.
The Agent Orchestrator provides marketers and creative teams with a suite of purpose-built AI agents that can streamline workflows and improve customer engagement.
Adobe also introduced Brand Concierge, an AI-powered application that enables businesses to configure and manage AI agents. This app is designed to offer personalised, immersive, and conversational experiences for customers, guiding them from exploration to purchase.
With Brand Concierge, brands can deliver tailored interactions using AI that provides personalised recommendations, answers questions, and assists with purchases. The app supports multiple forms of communication, including text, voice, and images, ensuring that customers can engage with brands in their preferred format.
“Adobe has a long history of working closely with CMOs, CIOs and their organisations to drive impactful customer experiences that are anchored in reliable and real-time experience insights,” said Anjul Bhambhri, Senior VP of Engineering, Adobe Experience Cloud.
“Agentic AI is a major leap forward that will accelerate workplace transformation. Adobe’s latest innovations will drive productivity gains for practitioners to free up time for creative ideation, while unlocking capacity for marketers to scale personalisation through purpose-built AI agents.”
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Adobe has released a set of Experience Platform Agents that work directly within its enterprise tools. These ready-to-use AI agents are built on the Adobe Experience Platform Agent Orchestrator and are designed to help teams get more done.
They support key Adobe products like Real-Time CDP, Experience Manager, Journey Optimiser, and Customer Journey Analytics. The agents help marketing and creative teams scale personalisation and improve productivity across campaigns.
Adobe’s New AI Agents
- Account Qualification Agent supports enterprise B2B objectives by evaluating and advancing new opportunities to build a sales pipeline and engage key members of a buying group.
- Audience Agent analyses cross-channel engagement data to create and optimise goal-based, high-value audience segments, which can be activated for wide-scale personalisation campaigns.
- Content Production Agent helps marketers and creatives achieve scale by generating and assembling content based on a brief, while adhering to predefined brand guidelines.
- Data Insights Agent simplifies and expands the process of deriving insights from signals across an organisation, enabling experience makers to visualise, forecast and remediate customer experience initiatives.
- Data Engineering Agent supports high-volume data management tasks, such as data integration, cleansing, and security, which are complex operations as businesses connect disparate data across their organisations.
- Experimentation Agent enables teams responsible for personalisation initiatives to hypothesise new ideas, simulate them, conduct impact analysis, and seamlessly connect them to applications that can be turned into active experiments.
- Journey Agent enables teams to efficiently orchestrate cross-channel experiences by driving tasks across customer journey ideation, analysis and optimisation.
- Product Advisor Agent supports brand engagement and funnel advancement through product discovery and consideration experiences that are tailored to individual preferences and past purchases.
- Site Optimisation Agent enables always-on support to drive performant brand websites by automatically detecting, raising and fixing issues to boost customer engagement.
- Workflow Optimisation Agent enables productivity gains and supports cross-team collaboration by monitoring the health of ongoing projects, streamlining approvals and accelerating workflows.
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