AdAdapted Expands Partnership with Flipp
Consumers can seamlessly add promoted products to their Flipp list, via AdAdapted’s AddIt™ technology, enabling brands to reach shoppers at the moment when purchase decisions are being made.
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AdAdapted, a consumer packaged goods (CPG) media partner revolutionising advertising technology by turning pre-shop intent into awareness and action, announced the expansion of its partnership with Flipp. Flipp, a digital shopping platform, allows retailers and brands to create, curate, and distribute visual merchandising to consumers across North America.
Since 2022, AdAdapted has been the exclusive partner for Flipp display advertising inventory in the US. This collaboration has enabled CPG brands to reach in-market, head-of-household shoppers through advertisements on the Flipp app’s home screen and flyer screens. In 2024, the partnership was strengthened by the addition of push notifications, empowering brands to further engage shoppers at key moments in their purchase journey.
Based on the exceptional results of this collaboration, the companies have agreed to introduce desktop web inventory across both the US and Canada. As a result, AdAdapted clients will now be able to serve display advertisements on the Flipp app and desktop web platform in the US and on the desktop web platform in Canada.
“We appreciate our long-standing relationship with Flipp and the value it brings to shoppers and to our branded clients,” said Molly McFarland, Founder and Chief Revenue Officer at AdAdapted. “The success we’ve seen in the US demonstrates the power of this partnership. Providing access to Flipp’s desktop web inventory across the US and Canada will create even greater opportunity for our advertisers.”
Spanning both the US and Canada, the Flipp advertising network reaches over 100 million high-intent shoppers. Consumers can seamlessly add promoted products to their Flipp list, via AdAdapted’s AddIt™ technology, enabling brands to reach shoppers at the moment when purchase decisions are being made.
“Our collaboration with Flipp reinforces AdAdapted’s position as a trusted partner for CPG brands looking to engage with active verified shoppers,” said McFarland. “As the only third-party solution with access to this inventory, we’ll be uniquely positioned to get products onto shopping lists and into carts — helping brands win at the shelf.”
