14 hours agoThe report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.
14 hours agoThe partnership integrates Kartel into HorizonOS, enabling clients to see how creative execution connects to audience response and campaign performance in real time.
14 hours agoBrands can easily build custom audiences based on Gopuff's rich first-party data to power more personalised, relevant, and effective advertising campaigns.
14 hours agoTogether, Consensus's Product Experience Platform and Saleo's AI Demo Agent create a seamless path from first curiosity to informed conversation.
2 days agoThe report shows sales and distribution teams are under pressure to drive revenue growth, while disconnected systems and AI uncertainty make execution harder.
2 days agoCombining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches.
2 days agoThe AXP introduces a governed ecosystem across brand, content, and context, delivering value for enterprises moving from AI experimentation to operational impact.
