Katch Data Launches AI Tool to Vet Influencers for Brands
Katch Data unveils Katch Verified, an AI-driven platform that helps agencies and brands analyse influencer content and identify risks in minutes.
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Katch Data, a content intelligence company used by major Hollywood studios and leading social platforms, has introduced Katch Verified, its first product designed specifically for agencies and brands engaged in influencer marketing.
The new platform applies Katch Data’s “content genomics” technology to influencer vetting, allowing marketing teams to analyse large numbers of creators quickly and systematically. Instead of relying on time-consuming manual reviews, users can assess hundreds of influencer profiles in minutes to determine whether a creator is a suitable match for a campaign.
Katch Verified is built on a proprietary semantic analysis engine that uses multimodal artificial intelligence to examine text, images, video and audio. The approach mirrors the methodology the company has previously developed for film and television studios.
To use the service, brands or agencies upload a list of influencers and specify their requirements. Katch Verified then scans each creator’s content history, evaluating every frame, object, sound and word. The system is designed to detect subtle risks that human reviewers—or generic AI tools—often overlook, such as problematic background imagery or nuanced contextual issues. Every flagged instance is accompanied by an explanation so teams can see exactly what was identified and why.
“Influencer marketing is entering its most important era—and also its riskiest,” said Andrew Tight, chief executive and co-founder of Katch Data. “Brands are pouring billions into creators, yet the industry still relies on manual review. Katch Verified ends that. Brands need to know with certainty that the people representing them are aligned with their values. Katch Verified makes that trust possible.”
Dr. Nolan Gasser, the company’s chief genomic officer and co-founder, said the technology offers a level of insight that traditional tagging systems cannot achieve.
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“Our genomics approach makes it possible to detect nuances that even advanced tagging systems simply cannot capture,” Gasser said. “Through our work with the world’s top entertainment companies, social platforms and advertising agencies, we’ve gained a deep understanding of content and audiences. That gives us a unique perspective on this constantly evolving challenge.”
As influencer marketing budgets continue to grow, brands are facing increased pressure to ensure partnerships do not expose them to reputational risk. Katch Data is positioning Katch Verified as a solution that brings greater rigour and transparency to a process that has long been fragmented and subjective.
